When I tell people what I do, their first reaction is generally how exciting and fun blogging as a career must be, how scary it is that I don’t have a “real job”, or how they’ve always dreamed of doing something similar. Their second question is often why I named my new company after the quatrefoil.
If you’re wondering why I chose the quatrefoil (pronounced KWAH-tri-foil) to represent Quatrefoil Content Creation, there are a couple of different reasons.
For starters, it’s an internationally recognized symbol of design. For thousands of years the quatrefoil has been gracing churches, museums, and castles.
Including my own alma mater, Loyola University New Orleans:
The quatrefoil was thought to originate back in the Byzantine empire, and there have been recorded traces of the architectural classic as early as 200AD. The name is derived from the Latin words “quattrum” (four) and “folium” (leaves). More recently, it’s been used to denote military of high standing, as well as members of the international sorority Phi Mu. It’s still continuously used in building and design elements, and has even made it’s way to purses, beach towels, chairs, and anything else you can think of.
I love the quatrefoil and am super appreciative that it seems to have found popularity with others, making themed items and elements extremely available to me. I couldn’t have asked for a better meaning to go with a beautiful look, and adore the fact that it represents classic design and strong architectural elements.
The core of our business is creating content that’s strong, beautiful, and that stands on it’s own, just like the quatrefoil. My home office is decorated with various styles of quatrefoil from floor to ceiling (picture below), and it’s a constant reminder of everything that we strive for.
There’s also the luck aspect. Featuring four overlapping circles of the same size, it’s basically a fancy clover, and who doesn’t want good luck and fortune associated with their business? A couple of months ago, in March, I was in a different state with my boyfriend (whom I consider myself eternally blessed for having found, but that’s a story for another day) at an Irish festival. I looked down at the ground, and immediately found a four leaf clover! My father is named Patrick because he was born on the 17th of March, which was also the anniversary of when my grandparents met.
The clover has always been special to me, and finding one was even more of a sign that I’ve been on the right track this past year.
From a fundamental aspect, if you consider the shape to be made up of four C’s, it’s what we do and offer:
1. Content Creation (social media, graphic design, & websites)
2. Copywriting & editing (blogging, books, ebooks, websites and e-mail marketing)
3. Coordination (social media management and co-operation
4. Consulting (branding, logos, and strategy
It’s always my mission to make sure that this company provides the four C’s to our clients, and that they’re not only satisfied with the content, but that they reap the rewards of having high-performing businesses. Nothing makes me happier than knowing that someone else has been successful because of my hard work and efforts. It’s also an honor and a privilege to get to work with so many different people who are just like me– entrepreneurs at heart, and to get to learn so many different things about so many different businesses. There’s never a dull moment and I don’t miss my “real job” for anything, even through the ups and downs of owning a small business.
I hope that gives you a better insight into who I am, where this company comes from, our origin story, and how we were named. Stay tuned for more information about Quatrefoil as we continue to grow and evolve!
In true beauty & strong design,